Increase Profits

Research study shows that the gay and lesbian market deserves cultivating, no matter what your product and services. In spite of the cultural changes during the past fifty years the gay and lesbian market is still reasonably untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of the gay and lesbian market was 514 billion dollars. Online research conducted by Community Marketing Inc. in San Francisco from 2001-2003 showed that gay and lesbian travel represented 54.1 billion in annual costs in the United States alone. This research also concluded that approximately 76% of gay and lesbian home incomes are above the nationwide average of $40,000 annually.
In light of current gay marital relationship laws passed in Massachusetts and other comparable laws on the table in other states, the latest financial explosion has occurred within the gay and lesbian wedding event market. There are numerous ways gay friendly businesses can learn to speak directly tothe gay and lesbian neighborhood in order to share the wealth.
Advertising to the Gay Community
A report on mygayweb.com states 78% of gay online users choose to buy from companies that target market to the GLBT (Gay Lesbian Bisexual Transgender) neighborhood. The first and most important step.is investigating this target market by discovering gay/lesbian papers, publications, neighborhood centers, web expos, conferences, or sites.
Gay and Lesbian customers deeply appreciate being treated with the exact same regard and factor to consider as anybody else. Convenience in revealing their lifestyle, flexibility with services and products and imagination in your method will form a bond of trust between a company and its’ gay and lesbian customers. A company will gain a reputation for openness to lesbians and gays and as word of mouth travels you may receive hundreds of referrals. In the gay and lesbian neighborhood trust is an important and valuable product.
Neighborhood Action
In order to enhance a bond of trust, gay and lesbian patrons expect to see gay friendly practices in action. Gay and lesbian customers want to rest ensured that, if necessary, a protocol is in location for reporting improper behavior or remarks from personnel.
Signs of the Gay Community
There are signals a gay friendly company can send out that are specific and discreet. These signals can be provided in such a way that does not offend more standard customers or draw attention to a business located in a more conservative location. An effective way to reach gay and lesbian clients is to learn the significance of the neighborhood. The use of a little rainbow flag or pink triangle in the form of a sticker label on your window or as an icon on your web site will send a message to the gay and lesbian population of your town or city. There are a wide range of market specific themes and images available to businesses that decide to call themselves gay friendly. If there is a lesbian or gay group in the location request any promotional products they may provide, to gain a much better understanding of the terminology, significance, and specific requirements of the GLBT neighborhood.
Any Business Can Be Making More Money
Approval, reliability, individual attention, and quality are qualities all customers want in a purchasing experience. Gay and lesbian clients are no various than straight ones. They want all of the exact same services, from caterers to professional photographers, from flowers to cars and trucks, from cruise plans to tailors and dressmakers. Any company has the capability to connect to this market and embrace thousands of brand-new customers.
Including the gay and lesbian neighborhood in your marketing and PR method can help create earnings never ever prior to thought of. Use the positive outlook of appreciating all customers and providing terrific service to all as a method to enhance the business’s track record and income.
The gay population is a rewarding market. Discover how to speak the gay neighborhood’s language, acquaint yourself with gay neighborhood companies, and produce a gay-friendly work area. With these actions you will be well on your way to selling your services and products to this rewarding market sector.

In light of current gay marital relationship laws passed in Massachusetts and other comparable laws on the table in other states, the latest financial explosion has occurred within the gay and lesbian wedding event market. There are numerous ways gay friendly businesses can learn to speak directly tothe gay and lesbian neighborhood in order to share the wealth.
A report on mygayweb.com states 78% of gay online users choose to buy from companies that target market to the GLBT (Gay Lesbian Bisexual Transgender) neighborhood. In order to enhance a bond of trust, gay and lesbian patrons expect to see gay friendly practices in action. Discover how to speak the gay neighborhood’s language, acquaint yourself with gay neighborhood companies, and produce a gay-friendly work area.

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